Tag Archives: The Shark Shoe

GetGlue and TOMS Help Support Shark Conservation During Shark Week

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To help promote Shark Week on the Discovery Channel, GetGlue is running a contest featuring an exclusive version of “The Shark Shoe” TOMS and the University of Miami’s R.J. Dunlap Marine Conservation Program recently launched to help support shark conservation worldwide. GetGlue’s official blog reads:

“Make sure to check-in on GetGlue everyday leading up the the premiere to collect all seven “Countdown” stickers. Unlock all seven and you’ll earn something even more jawsome. Tune in to the first night of Shark Week on August 12th at 9pm ET/PT only on Discovery. Be sure to check-in every night of shark week to earn fintastic stickers! If you check-in to Shark Week every night, you will be entered to win a jawmazing prize! 25 GetGlue users will be sporting EXCLUSIVE Tom’s Shark-themed shoes. You can’t get these anywhere else!”

“The Shark Shoes” featured, display the shark design on the outside of the shoe, opposed to inside like the current version available. Below is an image of the 25 exclusive pairs up for grabs.

Have you purchased your pair of Shark Shoes from TOMS? What do you think of this unique collaboration? Tell us in the comments.

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TOMS Shoes Presents: The Shark Shoe

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TOMS has teamed up with the University of Miami’s popular R.J. Dunlap (RJD) Marine Conservation Program to help preserve an awe-inspiring and highly threatened group of marine animals: sharks.

After experiencing an-eye-opening shark research trip, TOMS founder and chief shoe giver, Blake Mycoskie, was inspired by both the passion and cutting-edge research techniques used by RJD scientists to help track and save threatened sharks. That inspiration evolved into The Shark Shoe. These vegan, limited edition Classics are lined with lots of shark silhouettes, and proceeds from each pair go to protect sharks and their environment. Plus, as always, with every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.ª

“We are excited to be partnering with TOMS,” said Dr. Neil Hammerschlag, University of Miami faculty member and director of the RJD Program. “Many shark populations have been decimated on a global scale due to destructive overfishing. As top predators, sharks play an important role in maintaining the health and balance of our oceans. This unique collaboration provides an unparalleled platform from which we can spread awareness of these important issues and engage mainstream audiences in a dialogue that supports marine conservation.”

This limited edition Shark Shoe is available for online purchase here – so grab a pair and wear it proudly!

Andrew DeChellis
Follow the Rosenstiel School on Twitter: @UMiamiRSMAS
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