Human Nature vs. Mother Nature: Stormview™ on ‘Science Nation’

A Special Report on NSF’s ‘Science Nation’ features University of Miami Rosenstiel School Professor and Abess Center for Ecosystem Science and Policy Director Kenny Broad speaking about StormView™, a new software program that gauges how residents react to warnings, and prepare for Mother Nature’s powerful storms.

Stormview™ offers simulations designed to be as realistic as possible, in order to assess how people might prepare for strong storms and respond to public warnings. It includes mock TV meteorologist broadcasts, newspaper articles, web stories, bulletins from NOAA and even interactions with neighbors. The goal of the project is to help social scientists establish patterns of human behavior and collaborate with meteorologists on more effective ways to communicate with the general public to reduce risks.

Stormview™developed by Broad in collaboration with Bob Meyer, a marketing professor at the University of Pennsylvania and Ben Orlove, an anthropologist in Columbia University’s Center for Research in Environmental Decisions. Funding was provided by the National Science Foundation (NSF) and the National Oceanic and Atmospheric Administration (NOAA). Narrated by ‘Science Nation’ Correspondent, Miles O’Brien, the piece was produced by Marsha Walton.